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A strong core and deeply rooted, “Gỗ Lim”, Vietnam’s cherished ironwood, embodies our foundation.

 

Its slender branches and delicate leaves mirror the thoughtfulness, dedication, and individuality that define each of

our outlets.

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Opening July 2026

Rooted in the traditions of Vietnamese home cooking, Sum Vầy is our celebration of authentic Vietnamese cuisine and the meals that bring people together.

From its secluded location inside a restored heritage house, the restaurant serves authentic dishes prepared with respect for tradition, quality ingredients, and honest craftmanship. Rather than reinventing Vietnamese cuisine, we focus on recreating the food many of us grew up with.

 

Whether you are discovering Vietnamese cuisine for the first time or returning in search of familiar flavors, Sum Vầy invites you to experience the warmth of local hospitality.

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Opened in 2022 our older sibling Lim Dining Room laid the foundation for the creation of Vincognito in late 2025.


Offering a more extensive food menu and situated on one of Hoi An’s main streets, this is the perfect option for families and groups looking for a beautiful setting, authentic Italian cuisine and a lively ambience. 

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Our fraternal twin, Hidden Thaiger, is hidden from view just behind Vincognito and offers bold and contemporary authentic Thai flavors in a modern Bangkok bistro style setting.  


Combine a dinner here with an aperitif and/or digestive at Vincognito for the perfect night out. 

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Em’s Bakery is the engine behind everything we do – everything from our pizza dough, fresh pasta, bread and desserts is crafter here.


Now featuring its own café serving a full range of pastries, baked goods, great coffee and juices together with our signature Pala pizza range. 

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The grand old lady situated in one of Hoi An’s most iconic French villas.


Having celebrated its 10 year anniversary it is still serving the same artisanal cheeses, cold cuts, craft beers & fine wines as first established its reputation as a local institution back in 2015.

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Together, our restaurants celebrate different culinary traditions, united by the same commitment to authenticity, thoughtful hospitality, and memorable experiences.

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